We do things differently.  We get real results.  We use a mix of market research, information technology, and political experience to achieve the most-accurate results. We use a large sample and weight results based on demographics of likely turnout. If you really want to know where you stand, we’ll find out.

We’re able to employ multiple technologies to ensure the best results: robo-calls, live-calls, and online polling.  We’ll advise you on which methodology is right for you, based upon the type of poll you want.

We’re always checking our results against reality, whenever possible. We want to be sure we provide the best results for our clients. We’ve matched candidate electoral results against our polling, and when a poll has been run within the last 4 weeks before an election we’ve been consistently within 1 point of the actual results. 

What we don’t do:  We won’t rig a poll; if you’re looking for that, you’ll need to go elsewhere. We won’t run a “bad” poll — a poll with too small of a sample size or poorly-worded questions.